ASWS is one of the UK’s leading specialists in the repair, refurbishment and maintenance of windows and doors. Working across both heritage and contemporary buildings, the company helps clients extend the life of existing fenestration systems, preserving valuable assets, meeting conservation requirements and delivering a sustainable alternative to full replacement.
Taylor Alden was appointed to develop and deliver an integrated communications and marketing programme designed to increase brand visibility, strengthen industry authority and generate a consistent flow of high-quality project enquiries. With a particular focus on the heritage steel window sector, the objective was to position ASWS as the first choice for refurbishment expertise among architects, contractors, specifiers and building owners.
To support these ambitions, we created a strategic, multi-channel programme that combines media relations, social media management, targeted direct marketing, advertising, award submissions and ongoing website content development. This joined-up approach ensures clear and consistent messaging across every touchpoint, keeping ASWS visible and relevant to key decision-makers throughout the project lifecycle.
A central element of the programme has been establishing ASWS as a leading voice within the refurbishment and conservation sector. Through a combination of project-led case studies, technical features, opinion pieces and expert commentary, we have helped showcase the company’s specialist knowledge across a wide range of industry issues. From heritage conservation best practice and lead paint removal to lifecycle extension and sustainable refurbishment strategies, ASWS is regularly contributing valuable insight that informs and supports the wider industry.
Alongside strengthening credibility and recognition, this content-driven approach demonstrates the practical value of refurbishment, helping architects, heritage consultants and contractors make informed specification decisions while positioning ASWS at the forefront of industry conversations.
Since our appointment in 2019, the relationship has grown into a close strategic partnership. Over the years, we have developed a detailed understanding of the business, its markets and its long-term ambitions, enabling us to deliver a communications programme that continually evolves alongside the company.
The results have been both measurable and sustained. Through consistent market engagement, increased media exposure and the development of a strong thought leadership platform, ASWS has reinforced its position as a recognised authority in window refurbishment and heritage fenestration. Today, the company is widely respected not only for its technical expertise and project delivery capabilities, but also for its contribution to promoting best practice and extending the future of historic and existing buildings across the UK.
